Toothpaste. Mouthwash. Shampoo. Lotion. Makeup.
These everyday products are so ordinary, so familiar, that we rarely stop to question their safety. The unspoken assumption is simple:
“If it’s sold in stores, surely it’s been tested and approved for human use.”
But here’s the unsettling reality: in the United States, most cosmetic products reach your home without ever being proven safe. And many contain chemicals that have been linked to cancer, hormone disruption, allergies, and chronic disease…
Contents
What Are Cosmetics?
A Law Frozen in Time
The Illusion of Oversight
Why This Matters
The Takeaway is Clear
What You Can Do Today
What Are Cosmetics?
Under U.S. law, cosmetics are products applied to the body for cleansing, beautifying, or altering appearance, without affecting the body’s structure or function.
This includes toothpaste, mouthwash, shampoo, deodorant, lotion, sunscreen, and makeup.
In other words, the very products you and your family use multiple times a day, every single day.
A Law Frozen In Time
Cosmetics in the U.S. are still regulated by the Federal Food, Drug, and Cosmetic Act of 1938.
To put that in perspective:
It was written before World War II.
Before most modern chemicals even existed
Long before scientists could measure the effects of low-dose, repeated exposures
Out of more than 100 pages devoted to food and drug regulations, cosmetics are only given a single page. More than eighty years later, almost nothing has changed.
The FDA Loophole
Here’s what few people realize:
Unlike food or drugs, cosmetics do not require FDA approval before being sold.
That means:
No mandatory pre-market safety testing of products.
No independent review of formulas or ingredients.
No proof of safety before a product touches your skin or enters your mouth.
The toothpaste in your bathroom and the lotion on your child’s skin? Chances are, they’ve never been reviewed or tested for safety at all.
Federal Office Building No. 8, once home of the Food and Drug Administration (FDA)
The Illusion of Oversight
Surely, you might assume there are some protections in place.
There are. But they’re entirely voluntary and run by the cosmetic industry itself.
Voluntary Cosmetic Registration Program (VCRP): Optional.
Cosmetic Ingredient Review (CIR): Funded by the cosmetic industry.
Personal Care Product Council (PCPC): An industry trade group with no regulatory power.
The result?
Of 12,500+ ingredients in use, fewer than 20% have ever been reviewed for safety
Only 9 ingredients have been declared unsafe
The FDA bans just 11 more
For comparison, the European Union bans or restricts over 1,300 ingredients.
Why This Matters
Exposure to cosmetic products isn’t once in a while- it’s daily, lifelong, and cumulative.
Think of brushing your teeth: twice a day, every day, for decades. One exposure may seem insignificant, but repeat it thousands of times over a lifetime, and even small exposures to chemicals add up and can influence long-term health.
Children are especially vulnerable:
Their bodies are still developing
Their detox systems are immature
They often swallow toothpaste while learning to brush
What looks harmless in small amounts can be far more dangerous when repeated for years.
The Takeaway is Clear
Just because a product is on a store shelf does not mean it’s been tested or proven safe.
Until U.S. standards are improved, the responsibility remains with us as consumers to protect our health by reading labels, examining ingredients, and choosing products carefully.
What You Can Do Today
Read Labels: If you don’t recognize an ingredient, research it. Over time, you’ll learn which ones you’re comfortable with and which to avoid.
Look Beyond U.S. Standards: Consider buying cosmetic products made by brands that meet stricter safety laws, such as those in the European Union or Canada.
Start Small: You don’t need to replace everything at once. Begin with the products you and your children use most frequently, like toothpaste.
Coming Next
In the next issue, we’ll take a closer look at how chemicals actually enter the body, comparing ingestion versus oral absorption—and why exposures through the mouth may be far more concerning than when swallowed, especially for children
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